Fashion & Lifestyle PR Professional

Maia
Heisel

A fashion and lifestyle PR professional with hands-on agency experience across VIP relations, brand strategy, media outreach, and event production — based in Los Angeles and New York City.

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PR
Based Los Angeles & New York
Specialization Fashion, Beauty & Lifestyle
Currently Open to Opportunities
Contact maiaheisel@gmail.com
Phone 310-857-4279
01

About

A fashion PR professional with agency experience at three of the industry's respected firms — Krupp Group, Infinity Creative Agency, and CLD PR.

Experienced across VIP public relations, media strategy, client gifting, event production, influencer outreach, and brand research. Equally comfortable in a showroom, on-set, or building a briefing book from scratch.

Grounded in both editorial instinct and operational precision — and always drawn to brands where beauty, culture, and purpose converge.

Core Competencies

Brand Outreach &
Collaboration
Copywriting &
Content Creation
Market &
Brand Research
Event Planning &
Coordination
Media Outreach &
Pitching
Influencer &
VIP Relations
Canva · LaunchMetrics
Adobe Photoshop
Microsoft Office
Suite · Excel
02

Experience

Feb 2026 — May 2026

Los Angeles, CA

Krupp Group

VIP Public Relations Intern

  • Drafted press releases, media alerts, and communications materials in support of active PR campaigns.
  • Conducted market research and collaborated with team members on campaign strategy and initiative development.
  • Assisted in organizing and coordinating PR events and client activities.
  • Supported social media efforts to enhance brand visibility; proofread written materials for accuracy and style.
  • Organized showroom and participated in client gifting.

Jul 2025 — Dec 2025

Los Angeles, CA

Infinity Creative Agency

Fashion Public Relations Intern

  • Worked alongside junior and senior account coordinators and the showroom team on client accounts.
  • Assisted in client gifting, inventory logging, showroom organization, and event coordination.
  • Participated in client outreach; created event spreadsheets, briefing books, and look books.
  • Supported office relocation from Downtown Los Angeles to West Hollywood.
  • Conducted brand research on potential sponsors and collaborations for ICA events.

Aug 2024 — Nov 2024

Los Angeles, CA

CLD PR

Public Relations Intern

  • Rotated across showroom, celebrity/influencer, media, events, operations, and business development teams.
  • Logged inventory of shipments; participated in client gifting and brand outreach.
  • Conducted brand research and identified potential sponsors for CLD events and opportunities.
  • Assisted the events team in building catalogs showcasing past events and client work.
03

Education

The New School

Bachelor of Arts — Liberal Arts (In Progress)

Jan 2025 — Expected May 2026  ·  New York, NY

Relevant Coursework

Fashion Public Relations · Group Dynamics & Team Skills · Essays & Opinion Writing · Writing for Artists · Fashion Business & Entrepreneurship · Leadership in Context

Southern Methodist University

Fashion Media Major · Minor: Corporate Communication & Public Affairs

Aug 2021 — May 2024  ·  Dallas, TX

Relevant Coursework

Fashion, Media & Culture · Building Digital Audiences · Writing & Critical Reasoning · Ethics of Convergent Media · News Reporting · Photojournalism · Race, Class & Gender in Media

04

Selected Work

Fashion PR · Academic Project · Summer 2025

Heat Healer PR Strategy

Developed a comprehensive twelve-month PR plan for Australian luxury wellness brand Heat Healer. Included a brand extension campaign, PR campaign centered on a Breast Cancer Awareness fashion show featuring breast cancer survivors, press release, media list, pitch letter, and PESO model budget allocation of $15,000.

01

Market Research · Academic Project · 2026

M Sculpt Market Analysis

Authored a full market analysis for M Sculpt, a luxury boutique fitness studio concept. Research covered industry sizing, target customer profiling, competitive landscape mapping, and strategic positioning — identifying M Sculpt's differentiated space at the ultra-luxury, high-exclusivity end of the boutique fitness market.

02

Brand Research · Agency Work · 2024–2026

Agency Client Work

Across three agencies — Krupp Group, ICA, and CLD PR — contributed to brand research, sponsor identification, event catalog production, briefing books, and look books for a diverse portfolio of fashion, beauty, and lifestyle clients.

03

Digital Marketing · Certification · 2023

HubSpot Digital Marketing Certification

Completed HubSpot Academy's Digital Marketing certification, covering inbound methodology, SEO content strategy, social media strategy, video engagement, advertising amplification, and campaign measurement and analytics.

04
05

Certifications

HubSpot Academy

Digital Marketing Certified

Inbound methodology · SEO · Social media strategy · Video engagement · Advertising · Analytics

Issued Apr 2023

Technical Proficiencies

Tools & Platforms

Canva · LaunchMetrics · Microsoft Office Suite (Excel, PowerPoint, Word) · Adobe Photoshop · Adobe Acrobat

Soft Skills

Strengths

Detail-oriented · Strong communicator · Collaborative team player · Proactive · Brand research · Copywriting & content creation

Let's Connect

Open to roles in fashion, beauty & lifestyle PR.

maiaheisel@gmail.com
Based in Los Angeles, CA & Available in New York City  ·  310-857-4279